Challenges of Digital Media in the Age of Artificial Intelligence

Abstract

This presentation examines the reality of digital media amid the accelerating technological shifts brought about by artificial intelligence, which stands as one of the most transformative innovations reshaping the structure, methodology, and tools of media work. The focus is placed on key ethical, professional, and technical challenges facing digital media due to the integration of these technologies—namely, the violation of privacy, lack of transparency in algorithmic operations, and the professional disruptions that have affected the core of journalistic practice, including the diminishing role of traditional journalists and their replacement by intelligent systems. The presentation concludes that the adoption of artificial intelligence in digital media requires media professionals to recalibrate their professional and intellectual trajectories. It also emphasizes the need to adopt a critical perspective and to reform educational, professional, and regulatory policies to ensure a responsible and equitable use of these technologies—without compromising the humanistic and ethical foundations upon which journalism is built.