Digital Creativity in the Virtual Content of the Algerian Economic Institution

Case Study: Directorate of Electricity and Gas Distribution Khenchela Province (Algeria)

Abstract

The study entitled “Digital Creativity in the Virtual Content of Algerian Economic Institutions” aims to identify the concept of digital creativity by examining its dimensions in the Facebook posts of the institutions under study. This was achieved through a research approach that included three (3) methodological frameworks, starting with the conceptual and theoretical framework, followed by the theoretical rooting of the study variables, the applied framework for analyzing the content of the institution's official virtual page, then relying on content analysis methodology and virtual viewing of the economic institution's page under study, reinforced by indirect exploratory interviews to determine the extent to which the hypotheses' indicators were achieved and to answer the question posed. The following conclusions were reached:
- The virtual content of the economic institution in the field of study includes patterns of digitization of its services to its customers.
- The virtual content of the economic institution in the field of study includes patterns of digital promotion to raise awareness in the community.
- The virtual content of the economic institution under study includes patterns of digitization of its administrative functions, through exploratory evidence, as the institution under study does not publish its functions virtually.-