Human Decision-Making Under Uncertainty: Cognitive and Social Perspectives

Abstract

Decision-making under uncertainty is a fundamental aspect of human behavior. This paper examines cognitive and social factors influencing how individuals make choices when outcomes are unpredictable. Human science research integrates psychology, sociology, and behavioral economics to understand decision processes beyond purely rational models.
The paper discusses heuristics, biases, emotional influences, and social context as key determinants of decision-making. Social norms, peer influence, and cultural values often shape choices, particularly in high-risk or ambiguous situations. Understanding these mechanisms is essential for improving decision quality in areas such as health, finance, and public policy.
The paper concludes that human decision-making is a dynamic process influenced by both cognitive limitations and social environments. Human science approaches offer valuable tools for designing interventions that support informed and adaptive decision-making.