A Practical Proposal for Human Resource Impression Management: Toward Enhancing Job Enrichment in Organizations

Abstract

       This study proposes a practical approach to impression management, treating it as a strategic lever for strengthening job enrichment in organizations, with particular attention to the Algerian context. It examines how impression management and job enrichment intersect, and clarifies how this linkage can support stronger human resource performance while also improving job satisfaction. At the same time, the study considers the organizational and cultural constraints that often complicate the application of these concepts in practice. To address these obstacles, it advances concrete measures that include restructuring tasks and adopting digital strategies designed to improve the work environment. The results suggest that better impression management can reinforce organizational interaction, curb routinization, and stimulate innovation. In addition, the study offers an applied framework intended to help build a dynamic workplace that supports organizational objectives.