Web platforms between communication and influence: A study of their role in shaping social and consumer awareness in Algeria

Abstract

This research paper aims to illuminate the digital revolution, which has contributed to the emergence of new patterns and emerging pathways for the production and consumption of information. At the same time, new methods for circulating information have emerged, leading users to rely on these methods to receive, produce and share information with others, which in turn has facilitated the formulation of a new concept: Online public opinion, which now takes shape around the issues raised, whether social, political, economic or even religious. We began with a general question: What challenges do social media platforms pose to individuals? We assumed that a user's use of a particular form of web communication leads to the formation of social awareness regarding the issues of their lived reality. After careful consideration, we have reached a consensus that the virtual world has become a significant driver of awareness across various sectors, with users relying heavily on it.