The Role of Blockchain Technology in Developing E-commerce: A Case Study of Carrefour - United Arab Emirates

Abstract

This study, through descriptive analysis supported by numerical statistics, aims to demonstrate the role of blockchain technology in developing and facilitating e-commerce processes, particularly in the areas of electronic payment and data protection, and in accelerating revenue generation. This is achieved by addressing concepts related to e-commerce and the applications of blockchain technology in its operations, understanding the close relationship between them in the economic sphere. The study is further supported by a case study of Carrefour in the UAE. The study concluded with several key findings, most notably improved company revenues, an increased share of e-commerce, and a larger customer base due to enhanced data security, despite the challenges inherent in both e-commerce and blockchain technology.