The Rationale of Neologisms in the Tech Industry: A Morpho-semantic Analysis of Brand Naming

Abstract

This study explores the rhetorical defenses and linguistic processes that underlie neologisms in the modern IT sector a area known as Naming Rationale. The study investigates how morphological processes like blending and affixation intersect with semantic strategies like metaphorical mapping and phonosemantics through a morpho-semantic examination of a global tech corpus. The results show that descriptive nomenclature has significantly given way to Organic Rationale and Anthropomorphic Personification, particularly in Artificial Intelligence. The cognitive divide between sophisticated technologies and human experience is closed by this shift. The paper also discusses the practical issues of Phonetic Portability and cultural conflict in international marketplaces. The paper finds that successful tech names must meet a Triple-Layer Rationale: morphological efficiency, semantic resonance, and pragmatic adaptability. It does this by combining case studies from Google, Apple, and Open Source search motors. In the end, the product's name serves as a motivating symbol that supports its accessibility and identification.