The Psychological and Social Impact of Algerian women Influencers on Adolescent Girls via Social Media

Abstract

The study examined the psychological and social impact of Algerian women influencers on adolescent girls via social media, given the widespread use of digital platforms such as Instagram, TikTok, and Facebook. It was highlighted that women influencers have come to play a significant role in shaping the thoughts and behaviours of adolescent girls through content related to beauty, fashion, and daily life, making them role models for many girls.
Research indicates that adolescence is a delicate period during which an individual's psychological and social identity is formed, rendering girls more vulnerable to the impact of digital content. Constant exposure to the idealised images presented by women influencers can lead to social comparison, feelings of inadequacy and low self-esteem, especially with the use of filters and digital edits that present an unrealistic portrayal of beauty and life.
The study also found that excessive women influencer following can lead to digital addiction, psychological anxiety and social isolation, as well as having a negative impact on family relationships and social values. This is because some adolescent girls attempt to emulate the lifestyles, clothing styles and behaviours of influencers. The study also confirmed that some women influencers provide positive content that contributes to raising awareness, motivation, and self-development.
The study utilised a descriptive-analytical approach, employing a questionnaire that was distributed to 150 Algerian adolescent girls. The results concluded that Algerian wome influencers have become a significant force in shaping adolescent girls' behaviour and ideas. This calls for strengthening digital awareness and media literacy within the family and school, and encouraging balanced use of social media.