The role of virtual digital platforms in reshaping local culture and lifestyles: A field study on a sample of university students in the city of Bordj Bou Arréridj

Abstract

Social change is a key issue in both classical and contemporary sociology, as it is considered an inherent feature of social life. Based on this, this study seeks to clarify the parallel relationship between the outputs of information and communication technologies and culture and society, considering culture as a human and social phenomenon. This study also examines the impact of dominant digital content on social media platforms, which, in one way or another, influences social behavior and contributes to individual formation, as well as its effects on social structure. This, in turn, is reflected in the reproduction of social traits, forms, and practices. The study adopts an analytical approach, based on a field study conducted on a sample of university students.