SOCIAL MEDIA AS A PLATFORM FOR EMERGING ARTISTS

Abstract

Social media has emerged as a powerful platform for emerging artists, transforming the ways in which art is created, shared, promoted, and consumed in the digital age. Platforms such as Instagram, Facebook, TikTok, and YouTube have provided artists with global visibility and direct access to audiences without relying solely on traditional galleries, exhibitions, or art institutions. the role of social media in promoting emerging artists and examines how digital platforms have democratized artistic opportunities across different cultural and geographical boundaries. how social media enables artists to showcase their creativity, develop professional identities, build online communities, and engage with audiences in real time.